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Only Salman Khan can help Akshay Kumar's film find several takers?















If there is one question that bothers every actor and filmmaker, it must be how to ensure the movie has several takers. Since the amount, time and efforts invested in each project is huge, one is expected to be sure of ways to make their movie a hit. Akshay Kumar, who wants his project Oh My God (OMG) to earn huge popularity, is now pinning hopes on the gigantic success of Salman Khan’s Ek Tha Tiger (ETT).

Just in case you haven’t got it, let’s make it simpler for you. As a part of the marketing strategy, OMG’s makers have placed donation boxes in two multiplexes in the city. The boxes say: ‘Have you bribed God today?’ Vikram Malhotra, COO, Viacom18 Motion Pictures explained, “OMG is a film with mass appeal. It is for people who believe in God and those who don’t. So we decided to engage the audience in a manner that is thought-provoking.”

But what was the reason for choosing to promote OMG with ETT. “The release of Salman’s film, combined with I-Day and Eid, has drawn a number of people to theatres. We placed these daan petis (donation boxes) so that people can go back with the message — ‘Aren’t you really bribing God to get a wish fulfilled?’ A wish could range from good exam scores to college admissions to marriages. Donation and prayers are offered with an objective rather than solely out of devotion. That is one of the things that OMG addresses,” Vikram replied.

So if Akshay’s movie manages to earn huge popularity, would that been an offshoot of the triumph of Salman’s ETT? We don’t think Akshay’s fans will find this too impressive!

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