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Akshay Kumar signs five-year deal to promote Honda in India

Akshay Kumar has been signed as the new face of Honda in India.

In a five-year deal, the actor will front motoring brand Honda Motorcycles and Scooters India (HMSI).

Kumar said of the endorsement: "Honda is the world's number one motorcycle maker.

"I am deeply impressed by Honda's vision and proud to associate with this young and vibrant brand that is innovative, technologically advanced and committed to society."

Kumar was unveiled as the new brand ambassador at the launch of the Honda Dream Yuga 110.

"With over 100 films to his credit and a repertoire from action films to family shows, Akshay has amassed a mass following across the length and breadth of India," said a spokesperson for the company.

"Honda's association with Akshay Kumar will be symbiotic as both are driven by 'the power of dreams'."

Kumar was seen making his entrance into Yash Raj Films' Tashan on a customised scooter.

In Garam Masala, he rode a motorbike with John Abraham, while his co-star later gave him a Harley Davidson bike.

Kumar's next release is opposite Sonakshi Sinha in Rowdy Rathore, predicted to be one of the biggest films of 2012.

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